Helly Hansen Has Arrived

Well the new Helly gear is now officially in for this winter and we have some mixed emotions. We had seen a great line of clothing when our buying team previewed the line. We saw some fresh new things from the Norwegian company. New materials, new logoing, and lots of intuitive designs. From the new trash bag looking Odin series Isolater jacket to the super soft Propile, new things are happening with this brand. So we're super stoked to get the boxes in and priced until we go to start putting the new 2011 Helly Hansen gear online.
                                                           

                                             The New Helly Hansen Isolater Jacket for 2011

                  and the new 2011 Helly Hansen Propile Fleece Jacket

What did we find? Well we see that Helly has a new online shop where they sell all of their new clothing like jackets and Propiles direct to the customer. With no middle man, this is not something new for the larger brands in the ski and snowboard industry. We've seen it with Oakley, Burton, and The North Face for years! Now with Helly Hansen joining the likes we see something that makes the retailer nervous. An inevitable snowball effect where all the struggling manufacturers start selling their products direct to the consumers.

Of course we are not happy about this but our loss is your gain! You the consumer are you to be the ones winning out. We are offering all new 2011 Helly Hansen clothing for cheap. 10% off of retail right now with free shipping! Check out some out the new gear today because these styles aren't going to last at these prices.